Europe's largest fashion retailer, Zalando, shows how modern technology is accelerating e-commerce. There, AI-supported co-pilots are used to automatically suggest product attributes and descriptions.
And AI doesn't stop at models either: thanks to digital twins, visual content can be produced faster and more scalably. The result: The entire product range is significantly faster online.
Some of these enormous efficiency gains are now also available to retailers who use Shopware 6.
Since mid-2025, AI power has been integrated into the Shopware 6 backend under the name Shopware AI (often referred to as AI Copilot). The intelligent functions automate time-consuming and repetitive tasks and revolutionise the daily work of many online retailers.
Copilot as Shopware AI – your turbo for greater efficiency?
The functions of Shopware AI aim to massively accelerate data maintenance and replace manual work:
- Texts in minutes: you provide a keyword or facts – Copilot immediately generates finished, SEO-optimised product texts. This makes it easier to maintain your product range, especially if you have a large number of SKUs.
- Smart data exports: The AI Export Assistant understands natural language. Instead of setting complex filters, simply type: ‘Show me all orders from last week with a return rate of over 20 per cent’ – and the correct query is created automatically.
- Better conversions: Copilot recognises which product features are missing and automatically suggests them to you. In addition, dynamic messages can be displayed at checkout that are tailored to the shopping basket to optimise the customer experience.
These features save online retailers valuable time by accessing real shop data and reducing manual work in the backend.
Security and data protection of Shopware AI
A key advantage of Shopware AI: all functions run GDPR-compliant in European data centres. This gives you, as an online retailer, the certainty that your sensitive data is being processed securely.
Despite the automation, you retain full control: all content generated by the AI can be checked and adjusted.
Human review therefore remains essential, as AI is not always error-free and can deliver incorrect content or illogical recommendations.
Shopware AI: Proactive protection with INTELLIFANT
Faster data maintenance and new automations also mean new sources of error. What happens if the AI generates a pricing error? Or if new automations silently reduce the conversion rate after an update?
Even the best AI is not immune to silent revenue losses, which often go unnoticed in classic dashboards.
Tools such as INTELLIFANT perfectly complement the new Shopware AI. They monitor order intake for anomalies (price errors, payment failures, conversion drops).
You receive an early warning by email – promptly after the data changes. This allows you to fix errors before they cost you thousands of pounds.
Conclusion: Shopware AI – a win for online retailers?
Shopware AI is definitely an important step towards making your e-commerce business more efficient and smarter.
In combination with a specialised monitoring tool such as INTELLIFANT, it becomes a solution that not only works faster but also more securely.
You benefit immediately from noticeable efficiency gains and utilise the full potential of Shopware automation without taking unnecessary risks.
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